VisualIQInc

Nielsen Visual IQ produces the world’s most powerful marketing effectiveness measurement solutions. We combine Nielsen’s unmatched data access and scale in marketing mix modeling with Visual IQ’s daily multi-touch attribution capabilities to offer holistic measurement solutions, so brand and agency marketers have access to the right performance insights, at exactly the right time to support any marketing decision. 

From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our solutions deliver the actionable, audience-driven intelligence marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio.