When we created Jakan, we began the process with a few key words in mind: freedom, control, movement and self-expression.
Being a tangle free Bluetooth headphone with 12 hours of wireless playtime, these key words played a huge part in how the product would eventually turn out. Jakan is about being free and in control of your own self-expression. But also, a carefree, easy experience that helps bridging the gap between technology and fashion. Because why compromise?
After the product was developed and done, we started thinking of what could possibly represent and visualize these key words. The answer to that question didn’t take too long to figure out.
Voguing is all about freedom, control and self-expression. Vogue is a dance where you express your unique individuality and personality through poses and movement, framing yourself like a self-portrait that tells the story of who you are or who you want to be. We realized quickly that everything about voguing communicated the fundamental thoughts we had while creating this product. But of course, we had to dig a little deeper than beyond amazing imagery.
We reached out to director Maceo Frost in order to create a visual experience told from the inside that could portrait the essence of Voguing. Giving him and the amazing participating dancers creative freedom to tell their story. The result is a cinematic explosion, showing a reality as well as an imaginary side, even though there is no significant difference between the two in the world of Voguing. A piece showing the local scene from its inner core, that isn’t always accessible for the general public.
“When Urban Ears contacted me telling me that they wanted to do something with my favorite dancers in the world it was a no-brainer. It's not often you get the complete freedom to create something as raw and un-apologetic as this piece.
Turn up the volume, hold on to your seat and prepare for your heart rate to go up.
Enjoy” - Maceo Frost
Director: Maceo Frost
Dancers: Anna Näsström, Avi'ance, Bianca Traum, Fredrik Quiñoneshttps://www.urbanears.com
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