Recognizing a fundamental shift in the target consumer – from road warrior to a more diverse "global citizen" – for a third consecutive season the TUMI Global Citizens Campaign aligns and engages with the brand’s next generation consumer.
Introducing Dave Altarescu, a digital music innovator and Kathryn Minshew, Founder and CEO of TheMuse.com. Both hyper travelers yet based in New York City, Dave and Kathryn illuminate TUMI’s fall collection against the palatial backdrop of the iconic TWA terminal at JFK International Airport. Its modern, evocative structure, sweeping curves and cavernous windows give it an inimitable design appeal, serving as the most apropos locale to introduce TUMI’s new Global Citizens. TUMI selected this landmark setting, designed by Finnish-American architect Eero Saarinen, for its awe-inspiring architecture that harkens back to the jet-age glamour of the 1960s.
Photographed by John Balsom with styling by Patrick Mackie, the fall 2014 campaign debuts on TUMI.com and in TUMI stores around the world.