These videos examine one source of messages about what it means to be a real man in this society; advertising. In these videos I attempt to uncover and explore the various themes around masculinity that are promoted from each year. What themes carry over from year-to-year? How fast/often do things change? What's new year-to-year? What does it all mean for men in this society? These are a few of the questions I seek to answer. Watch this video and draw your own conclusions because my goal is always to spark discussion.