The entertaining and relaxed nature of county racing, as well as the horses at the centre of it all, are the focus of a new marketing campaign aimed at attracting more racegoers to tracks throughout the state.
Thoroughbred Racing SA (TRSA) Marketing Manager Michelle Greene said the campaign focuses on the ethereal beauty of horses and the festivities that unfold trackside. A television commercial aired on Sunday, August 17, will launch the campaign ahead of the Balaklava Cup on September 2.
“The new campaign is about highlighting two key elements of our race days, the party atmosphere and the stars of the show – the horses,” Ms Greene said.
Creative Agency: Nation
Film Producer: Urtext Films (Matthew Salleh Rose Tucker)
Locations: Kildalton Park, Strathalbyn Racing Club, Oakbank Racing Club.