Minneapolis is known for many things — pretty lakes, the Mall of America, lutefisk. But 17 years ago, hip-hop act Atmosphere transformed the city into something else entirely: a nexus from which underground rap spiraled-out to the masses. And thanks to the duo’s indefatigable touring habits, Top 20-charting albums, and their galvanizing artist-owned label Rhymesayers (MF Doom, Aesop Rock), they’re still pushing the boundaries of what indie rap can mean.
A Moment In Rhymesayers is a brand new video series celebrating our 20th Anniversary. New episodes will be released continuously, throughout the year, that will chronologically explore the growth and development of the label. This video series will share hundreds of rare photos & video clips, as well as feature new interviews and untold stories straight from the Rhymesayers artists and staff members who lived it!
Our story is only just beginning. A Moment In Rhymesayers represents 20 years of successes, struggles, and accrued wisdom, all of which serve to push us into the future. Watch every episode and witness how the foundation was laid.