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Presenting the new QUT brand campaign. This colourful, animated video aligns QUT with the opportunities new technology is creating. The narrative is optimistic, and the message is clear. QUT helps people to be more adaptable, so that as technology evolves, they can too. The team involved in the production process gathered a variety of inspiring thoughts and moulded and reworked the message framework as the elements started to take shape. A wonderful collaborative effort, and a great demonstration of what innovative thinking and creativity makes possible. Almost all of the graphic elements you see here are computer generated.
Creative agency: BCM
Animation: Cutting Edge
Music: Conner Anderson
As a university for the real world, we were inspired by creativity in the real world. Things like: The Pixar Lamp, “Box” by Bot & Dolly, Laurel and Hardy, Brubeck’s jazz, The QUT Social Robotics program, “The Thinker” by Rodin, Lego, Pixar’s Wall-E robot, Low-poly video games, The QUT square.