We proudly launch our magnum opus communication for the IPL titled “Life Main Aagey Badhiye”!!!
We have aimed to create magic by roping-in the 'POWER of 7' illustrious and distinguished artists in the industry. Gaining momentum from the overarching mood of the IPL, The Muthoot Group’s song-dance-music video aims to deliver our brand’s message of transforming lives by moving ahead in life is power packed suitably to the environment of fun and excitement.
In this unique, never seen before music video, The Muthoot Group brings together the best of the talent. A rare combination of 7 top award-winning personalities who bring this peppy and foot-tapping music to life:
1. Featuring The Muthoot Group’s Brand Ambassador & Padma Vibhushan Shri Amitabh Bachchan
2. Bringing together Chennai Super Kings’ Skipper & one of India’s most successful Captains Padma Bhushan Mahendra Singh Dhoni along with other key CSK players
3. National Award-winning Director Shri Pradeep Sarkar of Apocalypso Films who weaved the entire music video beautifully as the Director.
4. Two-time National Award-winning lyricist Swanand Kirkire who wrote the lyrics for the Hindi edit.
5. Tamil lyrics poetically crafted by renowned Tamil lyricist Shri Vairamuthu Ramasamy, recipient of Padma Shri and Padma Bhushan besides being a 7-time National Award winner.
6. Renowned Playback Singer and 4-time National Award winner Shri Shankar Mahadevan lending his voice to both the Tamil and Hindi songs.
7. Award winning playback singer and noted dubbing artist Shri Sudesh Bhonsle who did the dubbing for the Tamil edit.
Additionally, the music video is choreographed by well-known choreographer Ranju Varghese and the music has been composed by young and talented Daniel B George. The communication has been conceived and planned by ABM Communication.
For more information, call 1800 313 1212.