How We Sold an Expired Listing in 21 days... When it Had Been on the Market for 7 Months
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How to Sell an Expired Listing
1530 Key Blvd #410 had been on the market for seven months with a previous broker. With no contracts, offers or even interest, the seller reached out to us to see if we could help.
We immediately saw a few problems with the property. The first was that the property didn't show well. The condo was empty and the spaces were not utilized correctly.
Once we had the listing, we had the property professionally staged. This makes rooms seem larger and gives potential buyers an idea of how their furniture will fit.
In addition to how the property looked, the property also had not been marketed correctly. There was no social media marketing, no video, no professional photos, no 3D tour or anything close to that.
We had our team of professionals come in and take professional pictures to be used in our social media campaigns.
The property was priced relatively well, but since it didn't look good and it wasn't being marketed correctly, nobody was viewing it or buying it.
Once it was listed with us, it took 21 days to get a completely signed contract.
When you sell an expired listing, you have to identify the problem, find a solution and go the extra mile to make sure that when the property comes back on the market, it impresses the buyers that may have initially passed on the property in the first place.
Some of the things we did in this property include: professional staging, professional photos, new dining room light fixture, new hallway light fixture, new bathroom lights, new entranceway lightbulbs, cleaned the glass windows, swiffered the floors and installed an air freshener.
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Century 21 Redwood Realty
1934 Wilson Blvd
Arlington, VA 22201https://www.youtube.com/wat...