Forrester's Jeffrey S. Hammond, VP and Principal Analyst serving Application Development and Delivery Professionals, explains how software is disrupting old business models and creating massive opportunities for new innovative business. Software is making it easier for new entrants into the market, it's increasing the power of the buyer and it has changed the way start-ups can start-up. Jeffrey asserts that it is 90% less costly to innovate with software as it used to be.
Social technology is one of the most important communication conduits to arise since the mobile phone. Hear industry experts discuss the business and personal implications of this vast set of technologies.