The Albion Foundation

The Albion Foundation is the charity partner of West Bromwich Albion Football Club. Our vision is to create a Proud Albion Family, Engaged, Inspired & Achieving its Potential. 

We use the power of football to deliver in three focus areas:

Wellbeing, to encourage resilience, positive thinking and mindset.
Behaviour Change, to unravel the complexities of life. Understand, connect and unearth potential.
Active Lifestyles, to inspire a love of sport and how the power of sport can make a difference.