Demo segments are hard. Many experts do not know what to expect, how to prep or even how the interview will flow for their Demo segment.
Demo segments will require the Guestpert to bring elaborate props. Think "too many," rather than "not enough." The table should be to be full of different and colorful props. Expect to bring everything in for your appearance, whether it be food or flowers and even a table cloth. It's an opportunity to reflect your branding and reputation.
Intros need to be quick so that you can get to the props you have laid out meticulously on the table. This is a show and tell segment; not just a typical "talking head" segment. This makes it special to the show and Producer and this is why they booked this segment for their audience.
Speaking points need to be tight, as there will be a lot of points to hit and props to discuss. You may not get to every item and this is okay. Just make sure you hit your main points on the topic while making it fun for viewers to watch.
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