How we can help you use video marketing to advertise your business, get more traffic, and rank higher in Google searches.
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Online video is becoming a key means for people to satisfy their information needs, small businesses that don't include it in their internet marketing strategies do so at their peril.
Video is the future of content marketing. Nielsen says 64% of businesses expect video to dominate their marketing in the future.
When it comes to potential reach, video has no equal. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.
But is video possible for small businesses? Absolutely. Video production costs have fallen and you don't have to be a movie producer.
Do not neglect social media and be sure to promote across multiple channels. If you want to fully realize video's potential, you must make it easy for users to find and share it. Don't neglect mobile either.
Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of viral video marketing, it'll be the future of content marketing for you.