Watch the exclusive making of Smiley London Spring Summer 2014 Collection to see our punk models beat the heat wearing Smiley.
The official YouTube channel of Smiley Company.
The lifestyle and fashion brand, established over 40 years ago, is a champion for happiness and positivity. Born in 1970s and immortalized forever as the icon for the global explosion of electronic dance music, Smiley London is known for its quirky and chic apparels, accessories, gift items and home decor.
Trendy clothes like T-shirts, tank tops, sweatshirts, jackets, sneakers, shades, key chains, bags, badges, sleepwear etc. imprinted with the iconic happy face have become a staple in the high-street fashion circuit.
Adopted by both the digital and DJ generations, the Smiley has never been more relevant than it is today with millions using it as an emoticon every day.http://www.smiley.com/