The 2016 online report (www.santanderannualreport.com ) focuses on the initiatives rolled out by Banco Santander last year to support its cultural and commercial transformation and enhance corporate governance and capital. It explains and highlights how the Bank is managing to meet all its objectives and targets. It also includes the strategic plan and the objectives set for 2018, with customer loyalty and operational excellence playing central roles.
The online report also explains how the Bank is succeeding in its mission of helping people and businesses prosper through its simple, personal and fair approach to things. In fact, the site includes a space with real accounts and testimonies from employees, customers and shareholders wanting to share their experiences and explain how they feel supported by the Bank.