For our new 2018 global brand advertising campaign, we invited a powerful group of women with some killer attitude and serious style. Fronted by Negin Mirsalehi - one of Instagram’s top influencers and CEO of a multi-million company – the cast presents a lesson in female empowerment for the modern world. They are bold, they are fearless, they are #GenerationGo.
At the center of the campaign are 3 of our bestselling luggage collections to suit every woman’s needs: Cosmolite, Lite-Box and Neopulse. These all carry the Made in Europe quality label and stand representative for style, lightness and strength. They will take you from A to B – and as far as Z – with absolute style and ease.
An inspirational travel page by Samsonite, created in collaboration with four top bloggers. Get an insight into their favourite locations and travel tips for a variety of destinations. Read up on their latest travel stories on tips2go.samsonite.eu
Leading the luggage industry for more than 100 years, Samsonite has a long history of rigorous and unique quality testing methods.
Therefore, we have produced a series of online videos entitled Samsonite VERSUS the World, where we bring the resilience of each Samsonite case to life by facing unexpected and funny endurance tests.
In this first serie we'll launch: Samsonite VERSUS Monsoon, Samsonite VERSUS Chicken and Samsonite VERSUS Gravity. Each clip is underpinned with the message that Samsonite cases are put through their paces to live up to their brand promise.
Check the videos to see if the Samsonite products will be victorious in those crazy challenges.