As part of SOCAN's Licensed to Play campaign, and to promote the value of music, we've teamed up with students from Sheridan College to create three 15-second videos that communicate core messages with a fun, fast, engaging and youthful approach.
Filmed on location at Sheridan College, the project involved compiling a full production team of Media Arts students and recent graduates; auditioning actors for the various parts, including the voiceovers; writing the script; and storyboarding the videos. Scripted and filmed in a lighthearted way, video is designed to reach business owners and educate them on the value of music
Each humourous video demonstrates what it would be like if, in order for their customers to hear music, a business had to arrange for live music to be played. As great as live music is, it’s not practical in all settings. By becoming Licensed to Play with SOCAN, a business can conveniently play the world’s repertoire of music any time they want.
The three videos were launched starting in January 2016 – the third one today, which you can see below – and will also appear and be promoted on the SOCAN social channels: YouTube, Facebook, Twitter and Instagram.
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