11 months ago
A brand always has two personalities: its history and its future. Year after year SIMPLON has clearly demonstrated how to transform its own company history successfully into the future. The most important point is the "DNA" of the brand which is always the focal point. Parts of the Simplon "DNA" are the exemplary frame building technology, the untouchable SIMPLON Individual System and the unique product quality of the bikes "composed" by the customers. So SIMPLON, an Austrian brand, isn't just remaining loyal to the motto of its company founder Josef Hämmerle, more than 55 years after its foundation, it's also keeping its top ranking amongst the premium bike manufacturers worldwide year after year.