South African Breweries is concerned about how many teens are drinking, the level of underage alcohol abuse poses a critical threat to the country's future, particularly because youth will be leading us in the next 20 years. We hope to get YOU the South African youth dreaming and doing great things, exploring your talents and making a positive influence on one another in an effort to build a bright future for yourselves and our country. You Decide.
At South African Breweries (SAB), we care about our people, we care about our country and we care about our environment. We see this as integral to doing business profitably. As the leading brewer in South Africa, we believe we have a responsibility to make a substantial contribution to protecting our environment and supporting the communities we operate in. View videos where we showcase the various initiatives aimed at building our nation.
SAB has been involved in local football sponsorship for more than 60 years and has also, for over a decade, been devoted to the SAB League; a community grassroots football development program. This incredible initiative supports 30,000 youths between the ages of 18 and 21 from communities all across South Africa. 1,330 teams fall within the SAB League and the match officials and technical teams are also sought out from local communities.
Through the My Beer Blog you can create your own #BeerHeros Profile, and delve into the SAB Beer Culture. Being a member of the #BeerHeroes Club you can receive interesting beer culture updates as well as receive announcements on special promotions, beer events and festivals and competitions. You will also be able to score points on the #BeerHero leader board. This playlist is a collection of memorable videos created in the spirit of sharing South Africa's Beer Culture with its beer lovers.