River City Bicycles started twenty years ago in 1995- our first day open was March 8th. As you could imagine, that is a time I will never forget. To me, it was the opportunity of a lifetime, the perfect ‘put up or shut up’ moment, one of those rare times when you get to find out just exactly what you are made out of, to absolutely put out as much effort as you are capable of.
This being our twentieth year in business, I have spent even more time than usual reflecting on the early days of River City and the changes since then in the biking around the Portland area. I would like to dedicate this 20 year anniversary to not only the great customers who placed their faith in River City to deliver a great bicycle and equally great service, but to the amazing staff who have worked here in that time. And of course, thank you, Portland, from the bottom of my heart. Thanks for appreciating who we are and what we do. There is a lot of ‘us’ in Portland, and there is a lot of Portland in River City.
I promise that River City will continue to improve. Even though we are regularly mentioned in the short list of ‘Best Bike Shops’, we will always approach our business from the perspective of our customers, to always try to do the right thing, to try to always make it very difficult to leave here without finding something you need or want. We are ALL cyclists here, and take our jobs very seriously, but have fun doing them!
Soundtrack • Oskar Shuster- "Sneeuwland"