This video is part of a series of training videos assembled by Catalyst Connection in Pittsburgh PA.
Manufacturing companies seeking to expand their channels and distribution often rely on independent manufacturer's agents or "reps". This provides insight into what the best reps look for when they represent their principals. It's important understand what the real questions that rep are asking you when you believe you are interviewing them.
In the video you will find an overview of how reps think and what they expect from you if they decided to represent your product line. You'll also find some information about the changing dynamic of what quality rep agencies are looking for now and into the future.
Finally, the video provides some way you may not have considered in finding good rep agencies for your products