"Segmentation is the key to personalising every aspect of the customer journey"
Tony Rivenell, Chief Digital Officer, Halfords
Established in 1902, Halfords has been known for one of the best high-street customer service experiences you’re likely to get. The retailer of car parts, car enhancements, camping equipment, and bicycles, have been on a huge digital transformation in the last couple of years.
Now is the time to match that in-store experience, with their digital experience. Scaling the digital offering is imperative and having an in-depth knowledge of their customer segments will ensure lifetime value.
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