"Digital is changing the way businesses work, and the digital business of the future will be structurally different from the business of the past. You'll need employees who speak digital languages, you'll need to build trust with your consumers, and you'll need to attract the best talent in order to experiment and innovate. Drawing on his experience from a life leading in the communications industry, WPP founder and CEO Sir Martin Sorrell tells us why businesses' attitudes to digital must change, and how digital itself is shaping not only businesses but the markets they exist in."
You hear it called the digital revolution – the transformation of how we work and live, which is one of the great megatrends we believe will shape the world in the 21st century. Indeed, in our recent Annual CEO Survey, 81% of those questioned identified technological advance as the single most important challenge for businesses to address, greater even than demographic or climate change, or the shift in the balance of global economic power.
The NHS faces fundamental challenges over the next decade. Demographic and behavioural changes, severe financial pressures and the impact of new technologies are shaping the future of health care delivery. At this time of great uncertainty, we're engaging with people across the health service and the public to develop a vision of the future NHS - the NHS@75 - and set out the deliberate and courageous action needed to deliver this aspiration. Join the debate at www.pwc.co.uk/nhs75