Mike Leiser, Chief Strategy Officer at Prophet, describes the three keys to activating brand relevance, determined from years of in-depth research through the Brand Relevance Index. Learn more about how to build a strong brand, generate growth, and impact our world.
David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Brand Relevance: Making Competitors Irrelevant.
This playlist includes David's speaking engagements at the Haas School of Business, University of California, Berkeley, where he is a Professor Emeritus as well as seminars and conferences all over the world.