The Customer Experience agenda - Cutting edge research for businesses from the world's top scholars

This channel is dedicated to provide access to cutting edge Marketing and Customer Experience research. As a showcase for scholar's relevance to practice we will be discussing and demonstrating how the academic community puts marketing back on the CEO's agenda. Our Special Issue "Back where we belong -- Marketing as the organization's core strategy" to be published in Journal of Service Management Volume 25 as Issue 2 (2014) and the connected campaigns, are hopefully the spark that we need to ignite the fire of becoming relevant again. Marketing is, fundamentally, about application. Therefore, we as academic community should seek to provide both, guidance and solutions to practitioners.

Join the conversation on our blog http://tinyurl.com/marketingschola, follow us on Twitter @marketingschola, and join our Linkedin group http://tinyurl.com/marketingscholarsonLinkedIn

We are looking forward to your comments, and our discussions.

Yours sincerely

Phil Klaus