Pluma Designs/Hilda Villaverde

Hilda Villaverde began her distinguished career in hairstyling at the age of eighteen. Over the years, she has attended classes, certification and master's programs with a variety of companies, most recently Eufora International where Hilda is an Educator and Chapter Lead facilitating classes in product knowledge, business and leadership.

In 1995 she launched her personal endeavor Pluma Designs (a Scottsdale and Phoenix area hair salon) and in March 2011 expanded the space into the creative and educational studio it is today.

Hilda also holds a Ph.D. and is the author of four published books, including "Blow Dry This!" a captivating assortment of people's stories collected from her, not so ordinary, hair salon. She is a respected stylist, sought after educator and leader in the business.

With over forty years experience her passion for the beauty industry is stronger than ever. "Mostly," Hilda says "I am an ever-evolving hairdresser."