With original poetry by Philadelphia spoken word artist Nina 'Lyrispect' Ball serving as the video's narrative, "Here for the Making" boasts such national landmarks as President's House, the African American Museum in Philadelphia, and Mother Bethel AME Church, along with such city staples as Gamble and Huff's Philadelphia International Records, Ms. Tootsie's Restaurant Bar Lounge, and the annual Odunde Festival. By illustrating Philadelphia's ample cultural offerings, the video will aid in attracting a diverse audience to the city. The African-American attractions and organizations highlighted in "Here for the Making" are the heart of Philadelphia's multicultural hospitality and tourism industry, which generated more than $1.5 billion over the last 26 years. The video will be used by PHLCVB's sales team as a marketing tool for attracting more multicultural conventions, conferences, meetings and trade shows and by the featured attractions themselves in their marketing efforts.
The "Here for the Making" video is an extension of the PHLCVB's newly launched "PHL: Here for the Making" campaign, a collaborative effort of the Philadelphia Convention & Visitors Bureau (PHLCVB), the Greater Philadelphia Chamber of Commerce, the Philadelphia Industrial Development Corporation (PIDC) and Select Greater Philadelphia to position Philadelphia as a city of makers and the nation's original start-up city.