Anheuser-Busch InBev sought an innovative engagement strategy as part of its development program for high-potential leaders. Partnering with Paradigm Learning, ABinBev developed a custom immersive, interactive digital leadership game that reflects the company's unique culture, global strategies and leadership practices.
ABinBev's leadership game is a fast-paced discovery learning simulation that serves as the capstone—the high-energy wrap-up—to one of the company's multi-day leadership programs. Over the course of two hours, teams of participants gather around laptops and progress through a series of realistic management scenarios that challenge them to practice their new leadership and critical-thinking skills in a safe, rewarding environment.
Requiring minimal facilitation, the leadership simulation relies on skillfully incorporated discovery learning and gamificaiton techniques to deliver information, build skills, accelerate learning and increase retention. Engaging storylines and fictional characters capture and hold the learners' attention, while the high degree of interaction among team members fosters multigenerational engagement and multi-departmental cooperation—all while acquiring new leadership skills through the use of digital gaming elements.