This video summarizes the very basic DNA of India’s largest online organic e-commerce business- Organicshop.in. With the largest collection of organic products in India under single domain. Organicshop.in is dedicated portal for certified organic food, cosmetics, health supplements, textiles and clothing products from national and international brands. The hyper-connected, urban consumer of today and their shopping trend is fast-changing and increasingly switching to Organics. Have you made the Big switch yet? If you are an organic enthusiast and a health freak, this video is just made for you. And if not, this video can pretty much be enough for you to help take the organic route.