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Old Milwaukee, a beer rooted in 160 years of American tradition, unveils new packaging that pays homage to America’s pin-up heritage.
The new American Pin-Up Series will run on all Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee N.A. packaging and will be available at retailers, bars and restaurants nationwide. The first pin-up in the series, ‘Stars and Stripes,’ is modeled after iconic female wartime heroes harkening back to WWII. The next pin-up design in the series, which gives a nod to the hunting and outdoor traditions, will launch in September 2017 with a new design to follow every four months.
Each design is inspired by different female personalities that embody the ‘Old Mil’ brand and celebrate the American lifestyle. The series raises a glass in honor of the female doers and disruptors who have left a legacy that continues to inspire today.
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