[A jukebox type of fundraising: select your song, put in money, and the performance starts] ~Creating a new type of donation through music~
With a jukebox, you put in a coin and the song you want starts playing. But this music is a live performance, not a recording. And the money put in is a donation. Just like a jukebox, you just pick your favorite composer and put in your donation, and a live performance of that composer’s song, by professional musicians, will start.
Using music as a starting point, we want people to enjoy making donations.
We are integrating music and fundraising to create “a new type of donation.”
At 14:46, the time that the earthquake struck, the musicians played a requiem in memory of the disaster’s victims, and everyone in the hall offered a silent prayer.
※ Classic Juke Box for 3.11 was conducted to ensure that people’s memories of the earthquake and tsunami do not fade, and the funds collected will be used by the Nippon Foundation to support Tohoku’s reconstruction.