Natural Alternative, Inc.

Natural Alternative® has deep roots in the organic lawn care business. Our parent company, NaturaLawn® of America, has been breaking new ground in the industry since 1986, when founder Phil Catron made it his mission to raise the bar for safety standards from the first lawn he serviced. Phil stuck to his core belief that family safety was first and the natural and organic approach was not only here to stay, but the right thing to do. Twenty-five years and over 6.5 million lawns later, NaturaLawn® of America introduces, Natural Alternative®, the exclusive independent garden center brand where we make fertilizers and ice melt products effective, affordable and safer -- It's an easy choice.™