That CRM Guy

That CRM Guy – Helping Customers With Customers

What can you learn from someone who has spent more than 25 years working with CRM?
Quite a lot, hopefully.

I'm Alistair, otherwise known as That CRM Guy, and this channel is about sharing practical CRM advice based on real-world experience.

I'll explain CRM in plain English. What CRM actually is, how it should work in a business, why CRM projects sometimes go wrong and what you can do to get more value from the technology you already have.

We'll talk about customers, people, processes and data. How to choose a CRM system, how to scope a CRM project, what questions you should be asking, common CRM mistakes to avoid and how to make better decisions before spending money on technology.

I'm not here to sell you a CRM system or drown you in technology.

I'm here to share more than 25 years of experience, answer your questions and hopefully help you make CRM work better for your business.

That CRM Guy. Helping Customers With Customers.