Amelia Kent, cow-calf producer from Louisiana, says, "There is a world of possibility for U.S. beef in the global marketplace." Watch the video to learn more about how your checkoff is developing new foreign markets and defending those where U.S. beef is currently sold. Learn more at MyBeefCheckoff.com.
Congratulations to Sarah Martin of Scammon, Kansas -- the winner of the checkoff's Rev it Up checkoff challenge and the 3-passenger Viking EPS 4X4 donated by Yamaha and valued at $21,728.07. Many thanks to Sarah and all of the other challenge participants who Revved it Up for the Checkoff!
"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.