Joan Ruskamp, beef producer from Dodge, Neb., says consumers are very concerned about the nutritional value of the food they eat. We know beef has a lot of nutritional value with a low calorie count, so we want to send that message out to our consumers this beef a viable choice. Let’s keep beef in your diet.
Congratulations to Sarah Martin of Scammon, Kansas -- the winner of the checkoff's Rev it Up checkoff challenge and the 3-passenger Viking EPS 4X4 donated by Yamaha and valued at $21,728.07. Many thanks to Sarah and all of the other challenge participants who Revved it Up for the Checkoff!
"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.