The recent beef checkoff Return on Investment (ROI) study showed every dollar invested in the Beef Checkoff Programs returns $11.20.
We asked the Rev It Up - My ROI Checkoff Challenge finalists to tell other beef checkoff investors (beef/dairy/veal producers and importers) about the one thing the checkoff has done that has brought the most value to their operations. See what Sarah had to say, and find out who drove away with the Yamaha 4x4! http://bit.ly/1BUz6dG
Congratulations to Sarah Martin of Scammon, Kansas -- the winner of the checkoff's Rev it Up checkoff challenge and the 3-passenger Viking EPS 4X4 donated by Yamaha and valued at $21,728.07. Many thanks to Sarah and all of the other challenge participants who Revved it Up for the Checkoff!
"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.