More people choosing to eat beef more often. That’s the simple goal of beef checkoff-funded consumer promotion efforts, which help tell the story of beef as a safe, good tasting, and nutritious food. We have more on the ways beef…and dairy producers influence beef promotion programs, as Sharon Alseth reports.
Congratulations to Sarah Martin of Scammon, Kansas -- the winner of the checkoff's Rev it Up checkoff challenge and the 3-passenger Viking EPS 4X4 donated by Yamaha and valued at $21,728.07. Many thanks to Sarah and all of the other challenge participants who Revved it Up for the Checkoff!
"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.