Every day, we as consumers decide what foods we will eat, and what foods we'll feed to our families. The value of beef in the diet is sometimes questioned. However, beef checkoff-funded research shows beef is a protein choice that delivers high nutritional value. More on that as Sharon Alseth reports from Nebraska.
Congratulations to Sarah Martin of Scammon, Kansas -- the winner of the checkoff's Rev it Up checkoff challenge and the 3-passenger Viking EPS 4X4 donated by Yamaha and valued at $21,728.07. Many thanks to Sarah and all of the other challenge participants who Revved it Up for the Checkoff!
"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.