A young entrepreneur, at the age of 24, started a business in Overland Park, Kan. Today Valerie Jennings, CEO and founder of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), talks about her experiences as a woman in business and her journey over the last 11 years. Her vision as an entrepreneur in the social media industry as well as her business insights are revealed during this short documentary.
In the video, Jennings discusses the challenges she faced early on as an entrepreneur. Despite having no financial backing, no family money and limited knowledge on how to run a public relations firm, Jennings took the plunge and created JSMM in 2003.
A few years after the company’s initial launch in 2006, Jennings saw an opportunity to stand out in the marketing field-- social media. At the time, very few agencies were using social media for online marketing tactics, but Jennings lead the pack and harnessed the power of the Web, combining traditional PR with organic SEO. Once her company began running test trials for medium-sized businesses to publicly traded companies with great success, Jennings adopted social media to the JSMM business model. Since then, the company has integrated all aspects of PR, SEO, content marketing and social media marketing to create an effective and creative strategy that drives results.
Find out more about Jennings and JSMM:
About Jennings: http://www.jenningssocialme...
While social media is something a lot of people pride themselves in having expertise in, we actually look at with a different strategy. We're looking at it from a holistic standpoint. We don't want to just dissect it as one entity, but how does it really fit into the equation with an entire company's business model, and then how do you leverage that for sales, marketing business development. Jennings Social Media Marketing is a company that delivers full service social media, SEO, video marketing, PR and content marketing.
I am a Midwestern girl by heart, but I had a vision of what I wanted to accomplish and while I didn't know what my career was going to look like, I knew I had to take some risks early on. I started my business at the age of 24 in Overland Park, Kan. I didn't really know much about starting a public relations firm, I didn't know any entrepreneurs. I had no understanding of financials, certainly didn't have any family money backing me, so I really just jumped into it eyes wide open and went with it. We were in the right place at the right time and we jumped into social media before it became extremely popular. So, there were some publicly traded company clients that sought us out because they were looking for early adopters in social media to run some test pilots in their business and those pilots turned out to be very successful.
We have a second company, Viral Bolt Media, which was born by the fact that we needed video content and we also wanted to be able to offer a very diversified client roster to get their story out there using video. Now Viral Bolt Media is a full service digital agency.
I have been recognized in the past in magazines and press articles for being an entrepreneur and being an early adopter in social media. I also speak at conferences and events relative to changes with PR and social media and SEO. Looking back, starting the business so young, and being female was quite frankly a disadvantage and I still think there is a stigma attached to being a female business owner and, you know, people say, all they care about is their career. No, I'm a human being, too. I like to have fun and spend time with my daughter. I love the fact that I get to create something new almost every day. Not just creating within my own business, but the clients that we work with, and I love the opportunity to inspire others and encourage them to live their dream and get out there no matter where they come from or what resources they have at their disposal.