Michael Soon Lee

Michael Soon Lee is an expert on diversity and the author eight books on the topic including "Cross-Cultural Selling for Dummies". He is President of EthnoConnect which helps companies increase sales to multicultural customers.

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Hispanics, African Americans, Asians, Middle Easterners and others don't buy products and services the same way that Caucasian Americans do. If you adjust your sales practices you can increase your sales to diverse customers.

Read my story on my website.
www.beyondthebamboocurtain.com