Channel agnosticism is crucial when developing your digital marketing strategy. http://www.michaelleander.me
This little snippet is from the CMA Course in Nairobi, Kenya. The CMA has now become Chartered Digital Marketing Accelerator. This 5-day course is held in Dubai and East Africa.
/// Check Markedu for more details http://www.markedu.com
Being media channel agnostic should be a matter of fact. Yet it is not. Having presented my ideas in over 50 countries, I have literally met thousands of marketers. And most - I am sad to say - do the mistake of falling in love with one or other media channel.
I am sure you know many marketers whom has a deep infatuation with social media. People like that are bound to be less successful than those whom are media and marketing channel agnostic.
Learn more about me http://www.michaelleander.me
or visit our boutique data driven marketing consulting firm GIDMA http://www.gidma.com