Informed by analytics, powered by marketing technology and performance media resulting in loyalty and lifetime value.
Last year, Merkle managed • Over $10 billion in marketing decisions. • Over 3.7 billion customer records in more than 150 marketing databases. • More than 50 billion records processed through customer data integration (CDI). • Over 10 billion personalized emails • Several billion direct mail pieces • Over $1.5 billion in global digital media