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Mediareach Advertising

Integrated Marketing and Advertising Agency in London - Mediareach

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We are Mediareach. Integrated Marketing and Advertising Agency in London.
With a blend of exceptional talent with clear-headed business strategies, we will reach your audiences wherever they are. It is essential for the success of any business to understand this change and target all hard to reach audiences. Mediareach's success stems from the knowledge, expertise and professional talent on board. We strive to incorporate this in our work with more than 25 year experience. Our integrated 'one stop shop' incorporates Strategic Planning, Marketing Consultancy, Global and Local Advertising, Creative Strategy, PR Services, Engagement and Experiential Marketing, Media Buying and Planning, Digital Marketing, TV and Video Production, Ethnic and Multicultural Advertising.

Direct access to Mediareach Services
Services: http://be.cm/mra-services
Creative Strategy: http://be.cm/mra-creative-s...
Advertising: http://be.cm/mra-advertising
Marketing Consultancy: http://be.cm/mra-marketing
Media: http://be.cm/mra-media
Digital Marketing: http://be.cm/mra-digital
PR Services: http://be.cm/mra-pr-services
Ethnic Advertising: http://be.cm/mra-ethnic-adv...
Experiential: http://be.cm/mra-experiential
TV & Videos: http://be.cm/mra-production

London's Marketing Agency
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Tropical Sun Foods Campaign (2013) Play

Mediareach has produced two TV adverts for Tropical Sun Foods-the brand's very first TV campaign and a big step in its consumer awareness drive.

"Lifts Any Mood" TV adverts are part of the brand's 'Tropicalise Your Food' campaign and will be launched from the end of November and run through to January. The TV adverts also feature the brands recently launched range of authentic Caribbean sauces which includes the Great Taste Award 2013 winner Crushed Red Chilli Sauce, as well as its Jerk BBQ sauce.

The TV campaign is being amplified and supported with outdoor billboards in key areas across London, Birmingham and Manchester backed by London buses and underground stations and will be managed by Tropical Sun Foods.

GlaxoSmithKline (GSK) Campaign (2013) Play

GSK is one of the world's largest leading research --based pharmaceutical and healthcare companies. Hepatitis B is a serious disease, which can become life-threatening. The aim of the campaign was to raise the awareness and understanding of the risks of Hepatitis B amongst UK residents who are travelling abroad to visit friends and family, in particular those travelling to India and Pakistan.

This simple 5 step tool is designed to help you understand your risk of getting Hepatitis B when travelling abroad:

Find out more about the campaign by visiting: http://www.mediareach.co.uk/portfolio_page/glaxosmithkline-g­sk/

Elephant Atta Campaign (2012-13) Play

Mediareach has recently organized the celebrations of spectacular 50th anniversary of Elephant Atta as well as unveiled the new Marketing campaign on Mother's day. We organized the celebrations and created the entire campaign that was inspired by the values and heritage of the brand and the strong bond between mother and child. Our tailored messages and results driven approach were key for the brand once again in targeting South Asian communities.

More info can be found on: http://www.mediareach.co.uk/mediareach-Projects/elephant-att­a-flour/

TalkTalk Campaign (2011-12) Play

The UK's most popular phone and broadband provider TalkTalk had tasked us with a campaign for the highly competitive international calling market. They were keen to reach the UK's South Asian market which is quite significant in the UK when they devised Global Minutes Boost offer that enabled users to make international calls straight from landline phones with low rates.

We proposed owning segments and content relating to 'International News/Entertainment/Weather' programs through tactical sponsorships. We produced ethnic specific TV & Press ads with a strong emotional element to those ethnic groups. We built the campaign bringing in the connection with a nostalgic tough from "back home" which helped the campaign stand out. The campaign was run in four languages: English, Gujarati, Punjabi and Urdu which also helped greatly to play with the messages that the audience could connect to.

Find out more about the campaign by visiting: http://www.mediareach.co.uk/portfolio_page/talk-talk/

Kohinoor Campaign (2011-12) Play

After an extensive and highly competitive pitch, we succeeded in winning the business for Kohinoor Basmati rice. The group, relatively new in the UK market but global giants overseas, were steadily gaining ground on their more established competitors. The company also houses Trophy, Triple Diamond and Tohfa basmati rice brands. The main campaign, based on the brand's 'True Basmati' positioning, spanned across TV, Sponsorships, PR and Trade Press. Results showed that Kohinoor now enjoys 63% Value growth (year on year) and has been year-marked in a recent Mintel report as being the 'fastest growing rice brand in the UK'.

Outreach Campaigns for Madame Tussauds (2010), Rebtel (2012), and Supermalt (2013) Play

The UK is now a truly multicultural country, and will continue to flourish in the face of diversity. If we don't recognise that people are different, we are not going to get anywhere. Businesses are about engaging people and more so in the current financial downturn. We've got too many products and too few customers. When people have a choice and prices are falling, that's when marketing mavericks look at segmentation and precision marketing.

Visit www.mediareach.co.uk to find out more about ethnic marketing and the services our company offers.

Department of Children, Schools and Families Campaign (2008) Play

The Department Of Children, Schools and Families needed to increase take-up of the free early education offer for 3 and 4 year olds amongst Pakistani and Bangladeshi parents.

To raise awareness of the quality and safety of childcare and services, MRA were hired to execute an integrated comms brief based on TV, Print, Outdoor and experiential.

The strategy was based on getting a head start in life, and the creative execution depicted situations that inspired parents into 'Giving Children A Brighter Future'.

For more info about the campaign please visit: http://www.mediareach.co.uk/mediareach-Projects/dcsf/

Islamic Relief Campaign (2008) Play

Ramadan is the ninth month of the Muslim calendar and is regarded as the time of optimal worship, good deeds and charitable giving.More Muslims are likely to give for charitable causes knowing that good actions have increased spiritual benefits.The annual Ramadan campaign tends to bring in 25% of Islamic relief's income for the year. This year the objective was to raise even more than last Ramadan through better marketing/promoting.

Fin more info by visiting: http://www.mediareach.co.uk/mediareach-Projects/islamic-reli­ef/

British Heart Foundation Campaign (2007) Play

The BHF awarded its heart disease brief to Mediareach after a successful pitch. The objective was to raise awareness of the symptoms of heart disease at an early stage.

The campaign focused on 'Doubt Kills' and encouraged people to be vigilant for specific symptoms.Research showed that people were more inclined to take more care if it impacted a loved one or family member.

The campaign utilised the emotional bond between a child and a parent. The emotional bond struck a powerful cord within communities and resulted in a positive uplift in relevant calls to 999.
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