NEW YORK – May 22, 2015 – Maverik Lacrosse announced today that it will launch this summer its latest and most advanced head, the MAVERIK CENTRIK which is already a product of choice by elite players in Major League Lacrosse.
“We couldn’t be more excited to launch the CENTRIK. This head really rounds out our product line, offering a mid-high pocket and strength-to-weight ratio designed to dominate both ends of the field,” said Jeff Colburn, Category Manager, Maverik Lacrosse. “With the OPTIK, TANK and now the CENTRIK we have an elite offering for every player.”
The CENTRIK was engineered to deliver maximum velocity and control on the offensive end, while providing the strength needed to fight on defense. Its LEVEL 4 BOTTOM RAIL is designed with a mid-high pocket for added power and consistent hold, and it features a new 3-STRUT design to optimize stiffness without sacrificing weight. To allow players to dial-in a custom pocket, the CENTRIK is complete with multiple stringing holes.
As part of the company’s fully-integrated campaign to launch CENTRIK, Maverik Lacrosse will air this weekend a television commercial during the broadcast of the NCAA Division I Final Four lacrosse games. Showcasing the new CENTRIK head and its performance advantages, the commercial will air on May 23 during the NCAA semi-finals and on May 25 for the national championship game. ESPN 2 is scheduled to broadcast all games.
The MAVERIK CENTRIK is available in high school and universal specifications in white, black, silver, blue, red and gold. It will be available at authorized MAVERIK retail dealers on July 4.
Produced by Jalbert Productions Int. JalbertFilm.com. For more information, visit www.MaverikLacrosse.com or follow Maverik Lacrosse on Twitter and Instagram at @MaverikLacrosse.
ABOUT MAVERIK LACROSSE
Founded in 2005, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed for player performance. Headquartered in New York, N.Y., Maverik Lacrosse creates, tests and develops innovative products that exceed the professional demands of its founders. Performance Sports Group Ltd., the parent company of Maverik Lacrosse, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the S&P/Toronto Stock Exchange Composite Index. For more information about Maverik Lacrosse, visit www.MaverikLacrosse.com.