Mark Proffitt

Author of Predictive Innovation, a first principles approach to understanding what customers want & how to most profitably make it using readily available resources. It's the missing piece of Agile, Theory of Constraints, TRIZ, and Jobs-to-be-Done. 

Trainer & consultant who's helped deliver $1 billion of innovations with clients including: Apple, Microsoft, Hewlett Packard, Visa, Nintendo, ABN Amro, Charles Schwab, and the US Department of Justice.