MaRS Entrepreneurship Programs
  • Insights on Growth Marketing with Google's Fab Dolan

    1,413 views 1 year ago
    It’s time you started thinking like a growth marketer, but do you know how? Fab Dolan, Head of Marketing with Google Canada, breaks down what a growth marketer does and how the world of marketing has changed.

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  • Startup Tips Play all

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  • Entrepreneur's Toolkit Talent Series Play all

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    • Building a Community and Leveraging PR with Paul Chan - Duration: 5 minutes, 7 seconds.

      • 4 months ago
      Find your team’s strength and leverage it. Paul Chan, COO at Bunz, provides insights on the company’s effective use of marketing channels like PR, and how they involve community members in their pr...
    • How to build community into your marketing strategy with Dan Jabob from Breather - Duration: 4 minutes, 57 seconds.

      • 4 months ago
      For some ventures, it’s all about community and hyper-local activity. Dan Jacob, Growth Manager at Breather, details Breather’s marketing strategy, which depends heavily on the local context and us...
    • Email Marketing Strategies at Shopify - Duration: 5 minutes, 53 seconds.

      • 4 months ago
      Jennifer Daly from Shopify walks us through effective email marketing strategies. You can use email marketing to boost customer activation, increase retention, and receive feedback on your product ...
    • Human Centred Design and User Research—with Ariel Sim - Duration: 6 minutes, 21 seconds.

      • 8 months ago
      Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, shares insights on conducting user research in human centered design (HCD). Ariel looks at how to prepare for user interviews, h...
    • Masters of Growth: Getting sales right with Peter Kalen - Duration: 6 minutes, 39 seconds.

      • 8 months ago
      Creating a business plan and developing your product is just the beginning. Now you need to sell it. Do you have a sales strategy?

      Peter Kalen, Founder and CEO of Flexiti Financial, shares insight...
    • UX Design and Your Startup with Darrin Henein - Duration: 4 minutes, 20 seconds.

      • 10 months ago
      User experience design (UX) is a framework for thinking about the design and development of a product and/or service that maps to real people’s needs. Darrin Henein, Senior UX Lead at Shopify, expl...
    • The Process Behind UX Design with Darrin Henein - Duration: 5 minutes, 17 seconds.

      • 10 months ago
      Understanding the basics of user experience design (UX) is one thing, but actually applying it to the development of your product and/or service is another. Darrin Henein, Senior UX Lead at Shopify...
    • MaRS Entrepreneurship 101 - Duration: 37 seconds.

      • 10 months ago
      Enroll for our September 25, 2017 cohort at
    • Human Centred Design with Ariel Sim - Duration: 7 minutes, 28 seconds.

      • 11 months ago
      Before you start designing your product and/or service, you need to think about the user. Human Centred Design (HCD) is the concept of leading with the user, and ultimately building a product that ...
    • Working with Social Media Influencers with Richard Wong - Duration: 5 minutes, 49 seconds.

      • 1 year ago
      Trusting your brand with an influencer may be nerve-wracking, but it can be extremely effective. Richard Wong, Vice President of Marketing at #paid, gives some tips on this new world of marketing, ...
    • Customer Development: Key insights from Alison Gibbins - Duration: 6 minutes, 46 seconds.

      • 1 year ago
      Don't underestimate the importance of customer development. Alison Gibbins, Marketing Consultant with Alison Gibbins Consulting, relates why your marketing strategy will likely fail to realize your...
    • Content Marketing with HubSpot's Gregory Karelitz - Duration: 6 minutes, 11 seconds.

      • 1 year ago
      The key to content marketing is creating content that is unique to your venture. Gregory Karelitz, Growth & Partnerships with HubSpot for Startups, explains how HubSpot leverages its blog content t...
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  • Entrepreneurship 101 Play all

    Starting a business? Start here. Learn entrepreneurship fundamentals — from start to pitch.
    • How Wealthsimple Raised $30 Million in the First Two Years in Business - Duration: 10 minutes.

      • 2 years ago
      Michael Katchen, Founder & CEO, Wealthsimple, raised over $30 million in the first two years in business. Michael shares insights on how Wealthsimple succeeded in finding investors and closing a la...
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    • Source of Early Capital - Duration: 15 minutes.

      • 2 years ago
      Marc Faucher, COO & CFO, Unata, says that before pursuing early sources of capital, it is critical to ask yourself a set of key questions. As a former venture capitalist, Marc highlights why his cu...
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    • A Crash Course in Venture Capital - Duration: 15 minutes.

      • 2 years ago
      A Crash Course in Venture Capital Janet Bannister, founder of Kijiji, shines light on her approach to venture capital as a general partner at Real Ventures. Janet discusses the characteristics that...
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    • Lessons From Kijiji Founder Janet Bannister - Duration: 16 minutes.

      • 2 years ago
      Hear from Janet Bannister, Founder, Kijiji, and General Partner at Real Ventures, as she delivers key advice she's learned as an entrepreneur. She advocates being proactive and deliberate in your c...
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    • From Small Business Owner to Franchise CEO - Duration: 8 minutes, 36 seconds.

      • 2 years ago
      Kristen Wood, CEO & Creator, THE TEN SPOT, recommends that aspiring entrepreneurs create a “to-do” list and then focus on those individual tasks. Hear how Kristen used the power of the to-do list t...
    • How to Build a Movement - Duration: 5 minutes, 23 seconds.

      • 2 years ago
      Chakameh Shafii, Co-founder & CEO, TranQool, explains that good leaders need to be able to understand the needs and wants of individual team members and to communicate their vision in ways that are...
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    • How to Develop a Growth Mindset - Duration: 14 minutes.

      • 2 years ago
      Jennifer Corriero, Co-founder of TakingITGlobal, explains how working with a possibility mindset—that is, thinking about what could be possible—can help entrepreneurs develop a growth mindset. Jenn...
    • How Will You Lead? - Duration: 16 minutes.

      • 2 years ago
      Leadership coach Mic Berman advocates that to achieve cultural excellence in your team, you must be a strong, mission-driven leader. She underlines the importance of aligning your product, marketin...
    • What Makes Great Teams? - Duration: 15 minutes.

      • 2 years ago
      Kevin Smith of The Story Architect says there are three critical elements that you need to get right to form a great team, including ensuring alignment around values and vision, and having the prop...
    • Building a Culture of Innovation: CIBC Live Labs - Duration: 11 minutes.

      • 2 years ago
      Daniel Estoesta and Emily Kok work with the digital strategy and innovation team at CIBC. See how using a startup mindset in a large corporate environment can change the culture to be more innovati...
    • Seven Tips to Create an Employer Value Proposition - Duration: 11 minutes.

      • 2 years ago
      Whether you’re hiring one employee or 100, you have to be able to answer the question, “why should I work for you?” Daneal Charney, Senior Director of Human Resources, NexJ Systems Inc., shares sev...
    • A New Hiring Paradigm - Duration: 14 minutes.

      • 2 years ago
      Michael Fox of Brightlights looks at why using buzzwords like “full-stack developer” doesn’t always yield the most talented candidates. Learn how to reframe your recruiting strategy and adopt a new...
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  • Growth Marketing Playbook Play all

    Build your growth engine.
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