Sonia Thompson | Frictionless Growth Lab

Frictionless Growth Lab helps marketing and brand leaders uncover hidden friction, create better customer experiences, and drive growth.

Growth opportunities often hide in plain sight. A message that doesn't quite land. A customer experience that leaves people asking, "Is this for someone like me?" An audience you haven't fully understood yet.

I'm Sonia Thompson, a growth strategist, Forbes and Inc. columnist, and host of the Frictionless Growth Marketing podcast.

Here, we explore how to make marketing more effective, create experiences customers love, and convert more of your ideal customers.

You'll find videos on:

- Growth marketing strategy
- Brand messaging and positioning
- Customer experience
- Customer acquisition and retention
- Mosaic Marketing and audience insights
- Marketing effectiveness and conversion

Smarter marketing. Better customer experiences. More growth.

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