DestiMetrics

The Mountain Travel Research Program (MTRiP) is the premier provider of lodging performance benchmarking tools to mountain resorts throughout the western United States.

MTRiP is the research arm of the Advisory Group, which provides marketing services to destination resorts around the country. Established in 2004, we are a leading supplier of lodging metrics and market intelligence for the mountain travel industry. Lodging properties, destination marketing organizations and municipalities of the premier mountain resorts in the western United States rely on our comprehensive data collection and information services for everything from tracking and comparing reservation activity to staffing decisions to measuring the effectiveness of promotional campaigns and events.