Moroso for MAI - Marina Abramovic Institute - Miami Art Basel 2014
Throughout their long-standing friendship, Patrizia Moroso and Marina Abramovic have been seeking to collaborate on a unique project. This year, through Marina Abramovic Institute (MAI) they have found the perfect opportunity to do so. In 2013, Daniel Libeskind proposed a unique table design for MAI's "counting the rice" exercise. Simultaneously, Patricia Urquiola created a long durational wheelchair, specially-designed for audience members of performances lasting six hours or longer. Moroso has decided to develop and produce these two exceptional objects. The "Counting the Rice" table and "Long Wheelchair" have been presented for sale during Miami Art Basel in December of 2014. All proceeds will be generously donated to MAI by Moroso and the studios of Patricia Urquiola and Daniel Libeskind. The “Counting the Rice” table presented for the Beveler summer night gala is the #1 of a special edition of 30 tables re-designed by Daniel Libeskind. Participants are asked to count and separate two different types of grains and seeds (rice and lentils). The exercise requires hours and must be carried out in a sitting position. The counting the rice exercise is a part of a wide selection of performances included in the Abramovic method, which the general public can experience at the new MAI - Marina Abramovic Institute in hudson (New York), which will permanently host the seats/workstations designed by Daniel Libeskind. For the first time, a leading architect dedicated one of his designs to the american institute, which has among its founding values a multidisciplinary approach to the arts. Daniel Libeskind’s design for counting the rice allows a dialogue between artistic performance and architectural vision: a performance which itself becomes architecture. The seat is a concrete slab folded on itself which envelops the body forcing it to carry out the exercise. Its vigorous volume is superficially engraved with complex, geometries which fragment the viewers perception of it. The object thus assumes a dialectical dimension which transcends mere function and becomes a metaphor of an architectural language which virtually unites art and design. The project is the result of a close collaboration with Moroso, leading brand of design made in Italy, and combines the excellence of italian craftsmanship with Daniel Libeskind’s creativity and Marina Abramovic’s visionary genius.
“it’s not a chaise longue, it’s not an armchair. It’s a portal, an hardware that represents a doorway leading to another location, period of time or dimension. A material instrument that could give mental comfort as well as physical and visual. That can be transported by a “porter”, in the latin ethnology of portrays, “gate keeper”. That helps you going from one dimension to another”
- Patricia Urquiola
“I wanted to create something austere and beautiful that speaks Marina’s work in a very direct way, but also celebrates the level of craftsmanship and design that moroso brings to life in the project.”
- Daniel Libeskind
“The Moroso’s projects are incredibly important for MAI and for me, not only because they benefit MAI, but also because they are based on a friendship.”
- Marina Abramovic
Grip ◆ Michele Traina
◆ Directed by Gianni Antoniali
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