Content. Content. Content. That's the big buzzword these days. Brands need to be publishers. They need to be creative agencies. They need to make their products something people want to talk about online. Why? Content is how brands speak to consumers now.
But it's not all about talking to consumers. It's also about listening.
In today's episode of Carrie's Corner, Carrie Kerpen discusses how brands can learn A LOT more about their market, products, and competitors, simply through "active" listening.