Two-time kiteboarding world champion Youri Zoon has dedicated his life to the sport since the age of 13 and is now one of the best in the world. Join the new LifeProof athlete as he teams up with Irish kiteboarder Ryan Coote in a full 360-degree virtual reality adventure. The pair travel in a BMW X1 through the untouched landscape along the Wild Atlantic Way of Ireland to find the perfect beach to kite, putting LifeProof to the test.
Three months ago, we set out to find two adventures to take the wheel of a tricked out EarthRoamer in search of adventure. Well, now that adventure has begun. Matt Andrew and Hillary Federico have set off on their journey! We will follow their adventure across the country as they show us how they truly live LifeProof. Follow along with their journey at bit.ly/LifeProofUnleashed.