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  • Pampers - Pooface commercial

    3,148,196 views 3 years ago
    This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due.

    Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of 10 babies while they are pooping: the 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick's 2001: A Space Odyssey and seems appropriate for this poop odyssey.

    Fast Company: "We've seen this, um, device, used before in ads, but never executed with such panache. It is a good thing that technology does not yet allow viewers to smell commercials."

    The film, entitled "Pooface" is for Pampers' range of baby wipes and also launches a new overarching strategy summed up in the final strapline: "Don’t fear the mess!"

    Although the ad, directed by Olly Blackburn via Great Guns, does not officially break until July 7, it has already been greeted with acclaim, winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a Silver Film Craft Lion for casting and a Bronze Film Craft Lion at this year’s Cannes Lions International Festival of Creativity.

    Agency: Saatchi & Saatchi London
    Client: Pampers
    Creative Director: Kate Stanners
    Creatives: Ben Mills, Matt Butterfield
    Agency Producer: Anne O'Neill
    Director: Olly Blackburn
    Production Company: Great Guns
    Executive Producer: Sheridan Thomas
    Executive Producer: Laura Gregory
    Producer: Tim Francis
    Director of Photography: Nanu Segal
    Production Design: Marie Lana
    Editor: Andy Philips
    Post Production: Rushes
    Grade: Simone Grattarola
    Release: Jul 01, 2015 Show less
    Read more
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    • Pampers - Pooface commercial - Duration: 76 seconds.

      • 3 years ago
      • 3,148,196 views
      This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and in...
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