• Pampers - Pooface commercial

    3,148,196 views 3 years ago
    This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due.

    Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of 10 babies while they are pooping: the 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick's 2001: A Space Odyssey and seems appropriate for this poop odyssey.

    Fast Company: "We've seen this, um, device, used before in ads, but never executed with such panache. It is a good thing that technology does not yet allow viewers to smell commercials."

    The film, entitled "Pooface" is for Pampers' range of baby wipes and also launches a new overarching strategy summed up in the final strapline: "Don’t fear the mess!"

    Although the ad, directed by Olly Blackburn via Great Guns, does not officially break until July 7, it has already been greeted with acclaim, winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a Silver Film Craft Lion for casting and a Bronze Film Craft Lion at this year’s Cannes Lions International Festival of Creativity.

    Agency: Saatchi & Saatchi London
    Client: Pampers
    Creative Director: Kate Stanners
    Creatives: Ben Mills, Matt Butterfield
    Agency Producer: Anne O'Neill
    Director: Olly Blackburn
    Production Company: Great Guns
    Executive Producer: Sheridan Thomas
    Executive Producer: Laura Gregory
    Producer: Tim Francis
    Director of Photography: Nanu Segal
    Production Design: Marie Lana
    Editor: Andy Philips
    Post Production: Rushes
    Grade: Simone Grattarola
    Release: Jul 01, 2015 Show less
    Read more
  • Uploads Play all

    This item has been hidden
  • Popular uploads Play all

    • Pampers - Pooface commercial - Duration: 76 seconds.

      • 3 years ago
      This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and in...
    • M&M'S Intense - Fatal - Duration: 22 seconds.

      • 6 years ago
      Publicité M&M's Intense avec 65% de cacao : "Plus noir, plus intense, plus... Fatal !" Dans ce film publicitaire, l'actrice Joy Esther joue le rôle d'une femme fatale qui fait craquer Rouge et Jaun...
    • Durex - SOS Condoms (by Buzzman) - Duration: 78 seconds.

      • 5 years ago
      Get condoms when you need them.
      LLLLITL ad blog: http://www.llllitl.fr + http://www.facebook.com/llllitl

      Whether it's day or night, our professional teams deliver condoms to you quickly and discre...
    • UPSA - Publicité Fervex "C'est ta mère" - Duration: 25 seconds.

      • 4 years ago
      Publicité humoristique d'UPSA pour son médicament Fervex, qui lutte contre le rhume, l'état grippal et la rhinopharyngite. Autres publicités à voir sur http://www.llllitl.fr/

      Dans ce film publici...
      • CC
    • Quand un publicitaire parle à ses enfants - Duration: 54 seconds.

      • 3 years ago
      Les expressions des publicitaires français rencontrent l'univers familial et scolaire : un père marketeur discute avec ses enfants un matin avant d'aller à l'école... Si vous comprenez tout ce qui ...
    • Les expressions du monde de la publicité - Duration: 57 seconds.

      • 4 years ago
      Compilation des expressions et anglicismes employés au quotidien par les publicitaires, notamment en agence de publicité. LLLLITL - Blog publicité, marketing, créativité : http://www.llllitl.fr

    • Quebec Automobile Insurance Corporation - Messages - Duration: 33 seconds.

      • 6 years ago
      Société de l'Assurance Automobile du Québec - Messages.
      Publicité, marketing, créativité - http://www.llllitl.fr

      Quebec Automobile Insurance Corporation.
      Advertising Agency: Lg2, Quebec City, Cana...
    • Publicité TF1 - Partageons des Ondes Positives - Duration: 46 seconds.

      • 4 years ago
      Le film publicitaire de TF1 qui détourne les clichés sur les français. Avec ce spot, la chaîne de télévision TF1 lance une campagne de communication qui a pour thème le positivisme, avec un nouveau...
    • Red Balloon - Celeb Grammar Cops - Duration: 2 minutes, 4 seconds.

      • 5 years ago
      New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter!
      LLLLITL - Advertising, marketing, creativity http://www.llllitl.fr

      Red Ba...
    • EDF - Jeux Olympiques de Londres 2012 - Duration: 47 seconds.

      • 6 years ago
      Publicité d'EDF, partenaire officiel des Jeux Olympiques de Londres 2012
      Publicité, marketing, créativité : www.llllitl.fr

      Agence : CLM BBDO
      Clients : Catherine Lescure et Anne-Laure Meynial-Couma...
    • Publicité Alain Afflelou avec Sharon Stone (réalisée par Luc Besson) - Duration: 31 seconds.

      • 3 years ago
      Publicité de l'opticien français Alain Afflelou avec Sharon Stone, réalisée par Luc Besson dans les rues de Paris. Annoncée en novembre 2014, Sharon Stone est désormais la nouvelle égérie de la mar...
    • Coca-Cola - 2014 Special Olympics commercial - Duration: 48 seconds.

      • 4 years ago
      Coca-Cola's commercial for the 2014 Special Olympics.
      The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteer...
    This item has been hidden
  • Creative commercials you must see Play all

    Some of the most wonderful, funny, and/or smart commercials, films or marketing stunts ever.
    This item has been hidden
  • Interviews at the 2017 Cannes Lions Play all

    EN: Interviews of famous admen met at the 2017 Cannes Lions.
    FR: Interviews de célèbres publicitaires rencontrés aux Cannes Lions 2017.
    This item has been hidden
  • Les meilleures publicités françaises Play all

    Sélection de films publicitaires et d'opérations marketing particulièrement créatives, drôles, innovantes, touchantes... Des créations Made In France.
    This item has been hidden
  • L'actualité de la publicité en France Play all

    Sélection de vidéos sur l'actualité de la publicité et du marketing en France. Retrouvez ici des analyses de campagnes publicitaires et des parodies sur la vie en agence de publicité...
    This item has been hidden
to add this to Watch Later

Add to

Loading playlists...