Your jaw might drop. You might do a double, no, a triple take. It's an instinctive reaction people have when they see a box of Krispy Kreme. We call it the Krispy Kreme Effect. And it’s never been captured on film UNTIL NOW. See all the reactions at http://KrispyKreme.com/Effect, and tell us what #KrispyKremeEffect a box of hot, fresh Original Glazed® doughnuts has on you!