KUIU's mission statement is simple: build the best technical hunting gear on the planet. Learn more at http://www.kuiu.com/busines...
KUIU is a new kind of business. Most companies cut cost on materials in order to hit price points on retail shelves, sometimes marked up by 40%, even 50%. But KUIU is different. We sell directly to our customers so we can eliminate retail markups. Because we can sell our products for less, we can build our gear with no compromising quality. We can make better gear for a better price. We travel around the globe to find innovative new materials. The most advanced technical fabrics in the world. The highest quality factories. We study our material and designs to understand what they’re really capable of.
We test ourselves to see if it really makes a difference to remove weight from our packs. Turns out it does. And when we think we’re getting close to a perfect product, we go out into the field and test them on our own hunts, in the environments they’re intended for.
We get dirty and sweaty and hungry and tired, and yes, despite our best efforts, sometimes we even get cold. We do all this because we want nothing less than to make the best hunting gear in the world. With no limits. No compromises.
Because we love the chase as much as we love the result. That’s what we dream about.
We’re living our dream, so you can live yours.